Marketing Planning (based on Apple Inc.) Essay Example | Topics and Well Written Essays - 2500 words

Marketing Planning (based on Apple Inc.) - Essay lawsuithas been chosen as the organization and the new crossroad is Apples I-TV. The report will highlight the proposed feature of the latest product and the entire touch to develop and launch it in the market. The report will excessively highlight the marketing strategy and also the expected grants from the product. Table of table of contents Table of Contents 3 Introduction 4 New Product maturation Process 5 SWOT 6 Marketing Objectives of the company 7 Segmentation and Targeting 8 Marketing Strategy 9 Implementation & Factors affecting it 12 Budget 13 Marketing Control 13 Ethical Issues of Marketing 14 References 15 Bibliography 17 Self Evaluation 18 Introduction The history of Apple Inc. dates back to the early 1976 when the company was established by Steve Jobs, Ronald Wayne and Steve Wozniak. The company is presently headquartered at California, USA (Yahoo Finance, n.d.). Apple together with its subsidiaries develops and mar kets desktop computers, laptops, portable music players, mobile communication devices and several other digital gadgets. Devices such as I-pad, I- Phone, Mac OS, I-pod ar some of the invigorating products of Apple. The company has a worldwide presence and employs at around 370 exclusive Apple stores. Apart from the hardware section, the company also has a strong presence in the field of software. The software segment includes operating systems such as Mac OS and other utility and productivity applications equivalent Quick time player, I-work and logic studio among others (Apple Store, n.d.). The company mainly distributes its product through whole sellers, retailers and Apple owned exclusive stores. Hewlett Packard, Dell, Google and Research in interrogative sentence Limited are the direct competitors of the company (NASDAQ, 2012). However companies such as Lenovo, Compaq, Toshiba and Hitachi are also considered as the circumlocutory competitors of the company. The aim of the rep ort is to develop a new product and successfully launch it in the market with a sound marketing strategy. The product is also supposed to provide high return on investment in its initial stages. Now going by the prevailing situation of Apple, the company is mainly famous for its innovative products. Therefore the product which has been chosen for the course of action is I-TV, an innovative television. I-TV A brief overview The proposed product I-TV is an extension of Apples innovative product range. The product will also mark Apples presence in the Television industry and can certainly pose a big challenge for the established players. The communicate features of the product of the product are- 3D display Widescreen Strong Audio and Video output Look of Apple The most important feature and the rummy Selling Proposition of the product is that it will be capable of broadcasting all the digital channels of the world. As a result users can sleep with thousands of channels. New Product development Process Nowadays organizations are faced with increased level of competition within the industry (Monczka, 2000, p.1). There are steady competitions from the foreign players as well as local players apart from the established domestic players. Hence it becomes necessary for an organization to undertake new product development in order to hold its land in the industry and perform its operations effectively in the market place. The new product development border starts from idea generation and continues till commercialization of the product (Boone & Kurtz, 2011, p.395). The stages are briefly